Blog Archives

Communicating with Humans in a Search Engine World

Not since the invention of the telegraph machine have we had such a game-changing means of communicating at our fingertips. Good messages are getting to the right people as fast as the speed of light and our fingers can type.

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The Ten-Percenters

The reality about jobs in the communications field is not a secret. Thinking back to my days at Indiana University, out of my graduating class of 100 maybe ten got jobs working in the communications field — and that includes

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NAB Starts at the Weekend

I just checked out the NAB Convention website: http://www.nabshow.com/2013/about/. I read the bumph and looked at the video, but I still get the feeling that despite staggering leaps in technology, the NABShow is either deliberately missing the real point of

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Innovation and Age

An Op-ed piece in the New York Times over the weekend pointed out that most innovation comes from people of maturity — the metaphoric “gray hairs” — and that the Mark Zuckerbergs and Bill Gates of the world are the

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The Robot Monsters are after you!

When I started writing about Specialists the other day and bemoaned the shift technology has imposed on us, I didn’t imagine that I would find an echo for my concerns in the latest issue of Wired. But leafing through the

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Where Have the Specialists Gone?

I started out in the business of television news/documentary and field production, when it was the world of the specialist — you were the shooter, the editor, the sound person, producer, gaffer — the whatever. In part it was the

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Welcome to our site rebuild

Keeping ahead of the curve means constantly looking at and evaluating new technologies and how they change the communications process. Shakespeare had the eyes as the window of the soul, and Marshall McCluhan had the medium as the message.The ancient Egyptians had the Eye

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New Close-Up Site

New technologies and delivery systems have opened imaginative ways of communicating to viewers, customers and supporters. We have been working on techniques to help our clients get their message through the noise. We’ve even redone our own website. We invite

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A PETA Weekend

Saturday — day 1 of the PETA weekend — saw us shooting out on the sands of Key Biscayne with tattoo artist and “reality” star, Ami James. In the past he’s done an “Ink Not Mink” pitch for PETA. This

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Using Social Media to Revive an Old Campaign

ProNica: Nicaragua Beauty School Project from Carl Hersh on Vimeo. Social Media hasn’t just changed the message, but its effectiveness, as well. We produced this video 5 years ago about a program that helps Nicaragua’s poorest. Initially well received, the

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Tweetcast provides video blog reports of events promoted through the Twitter social network. Tweets cross promote videos accessed by cellphone and computer. These videos include full graphic animations, interviews, exclusive point-of-view footage, and behind-the-scenes action with artists
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