ProNica: Nicaragua Beauty School Project from Carl Hersh on Vimeo.
Social Media hasn’t just changed the message, but its effectiveness, as well.
We produced this video 5 years ago about a program that helps Nicaragua’s poorest. Initially well received, the video was only seen on the website of ProNica, the NGO we made it for. Now reposted, the video has taken on a new life being voted the most popular video on the site QuakerQuaker.org, resulting in a marked increase in donations.
The medium is still the message.
Tweetcast provides video blog reports of events promoted through the Twitter social network. Tweets cross promote videos accessed by cellphone and computer. These videos include full graphic animations, interviews, exclusive point-of-view footage, and behind-the-scenes action with artists